Bern, 21.03.2009 – the SwissEnergy programme launched on Monday a new advertising campaign to encourage citizens to save energy. Eight hilarious TV spots and a website available in a nice way a series of simple tricks, within reach of all, helping to reduce our consumption of electricity, fuel or fuel – and so to save money.
Did you know that by inflating your tires 0.5 bar above the pressure recommended by the manufacturer you can save up to 3% of fuel, and that no significant loss of comfort and even with a reduction in the risk of bursting?
Did you know that by opting for an economic shower head, you could reduce your consumption of water and energy up to 50%?
SwissEnergy airs from Monday and until end of November 2009 a series of eight funny TV spots and not moralists – one per month – to show that all of us can, effortlessly and without touching its comfort, save energy by a very simple tricks. The spreading of the spots will be in prime time on the three national channels (SF1, TSR1 and TSI1).
In addition to these television spots, website (www.les-petits-trucs.ch) gives more details, information and other tips still to save energy. And especially it will re-watch the spots that will have so much us fun the night before in front of the television.
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