The Loterie Romande: Social View from the outside, but much less from the inside?

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Everyone knows the Loterie Romande, a local company serving the common good, redistributing to sport and culture more than 200 million francs a year in French-speaking Switzerland. An institution that claims a social, caring and responsible image.

Like all players in the gambling industry, she has also made the media news this year as part of the vote on the new law on gambling, which the lottery obviously defended tooth and nail, since this text, accepted on 10 June last By the Swiss people, it ensures a quasi-monopoly situation for gambling outside casinos (for the good of all, therefore, obviously).

This same social enterprise (as can be seen in Its Charter ), had already, a few years ago, outsourced the whole of an operational service that managed the horse races of the “PMU Romand”. Several people had been thanked without a spare. Since that date, the PMU Romand, despite its name, has been operated in France.

Today, it is a new cart that took by surprise the employees of the French lottery: 4 of their colleagues, mostly aged over 50 years, have received their leave brutally today: for reasons Efficiency and efficiency , the company’s management reviews its processes: it reorganizes its operations.

The new law on gambling opens new prospects at LoRo: developing online games, reducing competition from foreign gambling sites, and others. She will be able to develop new offers. Yet she brutally dismissed employees without succeeding in Finding an internal solution for some of their Colleagues who will leave the Company at the end of this year. Difficult to find a logic other than purely economical to this. It’s hard to imagine that an expanding company through this new law could not, if it wanted to, keep its jobs and find a new assignment for these licensees.

The funniest thing (if you can say…) is that the Director’s internal communication justifies this restructuring by the new law:

Today, the new Gambling Act raises high demands on our society in terms of modernization, efficiency and efficiency.

The lottery that has, recalled, defended firmly, with great energy and money, this new law, now uses the same law to justify redundancies. This is for the least awkward, and it proves to us in any case that the objective of the company is to increase its performance at all costs, even if it is to the detriment of the social values that should exist within such an enterprise “in the service of the public good”.

A real potential lag between the image that the lottery wants to give externally compared to its corporate culture, therefore.